As expected, today two of Apple’s three latest iPhones are available for sale, Apple Store, open market and operators, with some delays between order and delivery if you have not preordered.
As expected, today, after a week (very theoretical) preorder, only two of the three new iPhone are proposed for sale: the iPhone 8 and iPhone 8 Plus. As last year, Apple will certainly not release any figures on the performance of the two terminals during the first weekend (Friday, Saturday and Sunday), unless there is good news that could reassure analysts and financial investors. And, logically, this will not be the case. First, because all iPhone manufactured have already been sold by Apple to distributors (and all have not been served up to expectations, as you will see). Then because some consumers will first await the arrival of the iPhone X before choosing their next “precious”.
Distribution very random …
However, nothing prevents you today to offer you an iPhone. Especially since their prices have not changed much in one year: the new model in 4.7 inches is still sold around 800 euros excluding subsidy, promotion and marketing offers, while the second is still offered a little beyond above 900 euros. This is the case with Boulanger, Darty, Fnac, LDLC, Cdiscount and many other brands. Not to mention the Apple Store of course. You will notice that the delivery times are very random. For example, on the Apple retail site, the delay is 1 to 2 weeks. Another example from Boulanger is available, but not everywhere. Etc. For all distributors, the observation is the same.
… even among operators
Same as the operators. Bouygues Telecom, Orange and SFR offer the iPhone in its two sizes, its two tiers of storage and its three colors. At Orange, for example, smartphones are mostly in stock. And other “pre-order” (until September 29th) or downright “unavailable”. The price varies greatly from one operator to another. At Orange, the price without a subscription is slightly lower than the open market price (about twenty euros) to go under the psychological thresholds. With subscription, the iPhone 8 64 GB is offered from 300 euros (with deduction of an ODR 100 euros). Count 160 euros to go from one landing to the next. Count an additional hundred euros to go from the iPhone 8 to the iPhone 8 Plus.
At SFR and Bouygues Telecom, the price of terminals is much higher, including a monthly refund of 8 euros for two years, but the subscription is comparatively cheaper, which offsets. So at SFR, the iPhone 8 64 GB is offered at 472 euros and the iPhone 8 Plus 64 GB is sold from 562 euros, after deducting an ODR of 50 euros each time. Obviously, this rate is only offered with the most expensive packages. Similarly, at Bouygues Telecom, where both models will be sent from October 16 only, the iPhone 8 is sold at 522 euros and the iPhone 8 Plus from 622 euros, after deduction of one ODR of 200 euros.